Tag Archives: Marketing

AIDA – Hierarchy of Effects Model

AIDA

You have to use these advertising secrets. One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From […]

Ian Faith Builds Ipro Tech Marketing Team

Scottsdale, AZ, October 2018. Ipro Tech agrees to terms with Ian Faith to come in as their Director of Marketing and build out their marketing department that until that time was unsophisticated and basically ran events. Ipro were looking for someone with a broad set of skills who could build from the ground up a […]