OTT “Over the Top”

OTT stands for “Over the Top.” Think of it in terms of Netflix compared with your cable or satellite tv service.​ The opportunity is being driven by people cutting the cord and opting for picking the content they want to engage with, where, when, and on whatever internet-connected device they want.​ The ROI on OTT is through customer acquisition and retention: subscription income and lead generation. 

Subscription Income

Lead Generation

Why OTT and Why Now?

Last year alone global OTT revenue jumped 33% to 68 billion, and studies show this growth will only continue reaching $159 billion by 2024. What part of this growth wil you share in?

iCoat Products OTT Service


Let GCG Be Your OTT Experts

For GCG this is a passion of ours and we have been driving business for entrepreneurs for decades. If your content is New or Catalog, we can help it become an asset for your business.


What Content Works Best?

As of our June 2020 Publishing Date

OTT Good Fit Content


OTT Marketing Strategy

Understanding your Goals and Objectives

We have partnered with Vimeo to provide our clients with the best possible service.​

Your OTT marketing strategy will be just one element of your business. We streamline the setup, facilitation, and time-to-value for you so you can focus on what you are good at.​ Plus, once your OTT platform is ready for primetime, it will need to be managed and marketed to realize the full value of it.​

GCG will be your partner and brings expertise in content production, marketing, and driving lead generation and customer acquisition.

Let your content start driving your future business

GCG Service Request