Digital Marketing Services

SEO, SEM, Websites, Press Releases, Social Media.

Digital Marketing Services

SEO

Search Engine Optimization is the balance and discipline of making sure your content is indexed and found in searches. The use of correct tagging, content formation, images, and video are crucial in having your content in relevant positions in Google and Bing search. But don’t despair if your site is not currently showing, there is work that can be done to help you move to a much better place in your digital work. Warning, if someone tells you that they can get you to the #1 spot on Google, the chances are they are lying to you.

SEM

Search Engine Marketing stands for search engine marketing. SEM describes only the money-backed portion of marketing through a search engine. SEM involves buying (pay-per-click) PPC advertising that displays on a search engine results page. Ads may be placed through Google Ads, Bing Ads, or other smaller search engines. This can be a bottomless pit if not handled correctly, so we can help you with expectation and budget so you have a better chance of spending your money wisely and effectively.

Some other terms you will hear regarding SEM are:

  • Retargeting
  • Geotargeting
  • Geofencing
  • Persona targeting
  • and more

Websites

Yes, we also help build and design websites, both visually and functionally. There is a lot to think through regarding your website, not only the brand message but SEO, structure, posts, pages, landing pages, conversion pages, solution pages, etc. We can get you something cheap and fast built quickly or engage our network of brilliant professionals to get you an enterprise-level website that will be a high performing asset. 

Social Media

Being active on all the social media outlets can be a fulltime gig, do you have what it takes to drive it yourself? It would be great if you did as usually you are the best person to tell your business’ story. So if you want us to carry some of the load for you, we can make recommendations on the best use of your time and energy on platforms like Linkedin, Twitter, Instagram, and Facebook.

Press Releases

Why are these not under comm’s one may ask? Well, press releases have morphed over the years. They used to be purely announcements from a company but in 2020 they are being used in much more of a broad manner. They are being used to drive backlinks from press release services, to rank for SEO terms, to act as an authoritative source, and to service news. The major difference between today and days past is that with all the publishing being digital and the diminishing status of once-great arbiters of news like the New York Times, LA Times, or Washington Post, today people read their news on more varied sites and sites that have a political leaning. For apolitical business news, they count on niche outlets to repurpose their news, although the actual distribution of a press release today, outside of the bot-driven coverage is minimal in its effect.

Let’s get a conversation started on GCG helping your business with its digital marketing needs.

We do digital marketing the right way.

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