Marketing Automation

With marketing automation, businesses can target prospects and customers with automated messages across email, web, social, and text. You can be growing your business and making money while you sleep. Messages are sent automatically, according to criteria in workflows set by the operator. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.

Marketing and sales departments use these systems to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.

Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns. The time- and cost-saving effects of automation increase as an organization grows in size and complexity. Good automation systems are designed to scale alongside your business.

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A lot of agencies understand the importance of this skill set and how rare great specialists are who can do a great job for you. Our team have 10 plus years of experience in this field and know how to configure most systems like Marketo, Hubspot, Pardot, etc. Give GCG a try you won’t regret it.

What does marketing automation do?

It lets you implement a digital marketing strategy without having to manually press “send” on each and every email, message, campaign, or post you create. Good automation tools help you identify your audience, design the right content, and automatically trigger actions based on schedules and customer behavior. Once your campaign rolls out, you can focus on other tasks, then analyze and tweak your marketing plan as results start coming in. An automated marketing strategy can save time and resources, driving revenue and ROI while you focus on growing your business.

In its most basic form, automation of your marketing is designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. From automating the lead qualification process to creating a hub for digital campaign creation, automation is all about simplifying a business world.