How do Fractional CMOs fit into organizational structures?

After allocating resources to the head of marketing, companies often find themselves lacking the means to invest in desired strategies and tactics. This is where fractional CMOs play a crucial role. These professionals are compensated on a full to part-time tiered, retainer basis or for a mutually agreed-upon set of monthly hours.

Fractional CMOs V2

The concept revolves around senior-level marketers contributing ideation, direction, and strategy while delegating the execution to internal resources, such as junior marketers or a network of freelancers. The fractional CMO remains involved in monitoring progress, allowing companies to allocate funds toward marketing strategies, tactics, and the staff responsible for execution.

Looking for a fractional CMO for your organization? Fill out our contact form, or Call GCG (877) 855-6755 –