How do Fractional marketing professionals fit into organizational structures?
After allocating resources to the marketing professionals, companies often find themselves lacking the means to invest in desired strategies and tactics. This is where fractional marketing professionals play a crucial role. These professionals are compensated on a full to part-time tiered, retainer basis or for a mutually agreed-upon set of monthly hours.
The concept revolves around senior-level marketers contributing ideation, direction, and strategy while delegating the execution to internal resources, such as junior marketers or a network of freelancers. The fractional marketing professional remains involved in monitoring progress, allowing companies to allocate funds toward marketing strategies, tactics, and other staff.
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