Your search for an Email Marketing Automation Specialist is over. GCG has the specialists that will fulfill your needs and impress your team.

Email Marketing Automation Specialist

Are you looking for an email marketing automation specialist for your business?

Our team of experts has the skillset you are looking for to handle your email marketing automation needs. All of our partners have served in high-tech companies and have deep knowledge of their craft and are subject matter experts.

To set up an interview with one of our team and find out more about the depth of expertise they can bring to your business.

 

Job Description:

  • Developing, optimizing, and executing automated email programs including prospect journey programs and all client email programs, through testing and personalization. Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
  • Partnering with marketing peers to create actionable and integrated digital marketing programs (email campaigns, nurture drip journeys, social media campaigns, paid and organic search) to drive high-value leads and profitable revenue through consistent and timely execution of the programs.
  • Identifying, testing, and analyzing email campaign results to garner insights, and implement new strategies to improve click-through, open, and conversion rates.
  • Working closely with agency partners to develop a digital strategy and build out end-to-end digital capability including emails, landing pages, and integration with the Inside Sales team.
  • Partnering with the Creative Manager to optimize the design concepts, content, and layout of all email communications; ensure brand consistency in all email touchpoints including marketing, transactional, and triggered communications.
  • Collaborate with a cross-functional team to develop omnichannel reporting capabilities, encompassing all parts of the marketing funnel, integrating various preexisting databases.
  • Partner with Business Intelligence team on various marketing-related salesforce projects, e.g. program tracking, as well as defining targeted marketing lists.
  • Report out on digital metrics including prospect campaigns, client email communications, webinar attendance, and registration metrics.

Please fill out the Hubspot form below and one of our team will contact you ASAP.