Category Archives: Perspectives

How to Elude the Pitfalls of Working on Contingency, Partnering, or on a Promise.

Bookkeeping

So you have been asked by a friend about working on contingency. These friends, acquaintances, or business owners want to work on building a business on contingency, meaning you are doing all this based on promises being made and you will only get paid when you generate income or reach certain milestones like landing new […]

AIDA – Hierarchy of Effects Model

AIDA

You have to use these advertising secrets. One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From […]

The Chemistry of People and Teams that Lead to Business Success

Team Chemistry of Business Success

Chemistry of Business Success – Holding together a team in any department is a challenge. You have different personas on a team from your “team players” to “climbers” and your “paycheck workers.” Each of these personas can be driven by different incentives to be more productive and purposefully engaged. The importance of holding together any […]