Category Archives: Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

For the last 10 years, there has been a tectonic shift in the way that companies are marketing their offerings. Telling relatable stories that engage the reader and draw them in to understand how your solution could be the solution they are looking for.

If you think for a moment, it is a huge trust builder and the stories are sincere like the conversations you have with trusted friends.

What is your strategy?

How to Read Your Google Analytics Reports and Grow Your Business

Google Analytics Reports

How to Read Your Google Analytics Reports and Grow Your Business What are your Google Analytics reports telling you about your business website? You can take the data at face value, but that is not going to tell you much, even if you had a bump in visitors, where did they come from? What did […]

Top 10 Things I Learned My First Time Using Art Resin Epoxy

Art Resin Molds

I’ve heard a lot of buzz about Art Resin Epoxy, how much fun it is to work with, and the creativity that it can bring out in you. Cutting boards, river tables, tumblers, decorations, coasters, jewelry, I could go on. Plus, I like to be artistic but I also like to make utilitarian things – […]