When people think of brand marketing or branding they think about the big brands like Nike, Callaway, Ford, GM, and Schwab. These brands spend a crazy amount of money keeping their brand front and center in the appropriate channels. That is the awareness piece of brand marketing.
Building trust with your brand is the crucial element a lot of people miss out on. I sat in on a win/loss call and heard a client say “We decided not to go with your company because we felt that we just couldn’t trust you.” This didn’t mean they didn’t trust the software, no, they didn’t trust the people and the people in services companies are a big part of the brand.
When you are looking to evaluate where your brand is on the business landscape there are many questions that need to be asked, we can help you measure where your brand currently is, and push towards the goals you are trying to achieve.