How to Elude the Pitfalls of Working on Contingency, Partnering, or on a Promise.

Bookkeeping

So you have been asked by a friend, acquaintance, or business owner to work on building a business on contingency, meaning you are doing all this based on promises being made and you will only get paid when you generate income or reach certain milestones like landing new customers, closing deals, or such. Well, there […]

AIDA – Hierarchy of Effects Model

AIDA

One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From high-tech software sales to consumer goods and […]

The Chemistry of People and Teams that Lead to Business Success

Holding together a team in any department is a challenge. You have different personas on a team from your “team players” to “climbers” and your “paycheck workers.” Each of these personas can be driven by different incentives to be more productive and purposefully engaged. The importance of holding together any team can’t be understated as […]

Top 10 Things I Learned My First Time Using Art Resin Epoxy

Art Resin Molds

I’ve heard a lot of buzz about Art Resin, how much fun it is to work with, and the creativity that it can bring out in you. Cutting boards, river tables, tumblers, decorations, coasters, jewelry, I could go on. Plus, I like to be artistic but I also like to make utilitarian things – things […]