Case Study, Perspectives
How to Elude the Pitfalls of Working on Contingency, Partnering, or on a Promise.
Mar
So you have been asked by a friend, acquaintance, or business owner to work on building a business on contingency, meaning you are doing all this based on promises being made and you will only get paid when you generate income or reach certain milestones like landing new customers, closing deals, or such. Well, there […]
Mar
One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From high-tech software sales to consumer goods and […]
Mar
A great tool to help you grow your business. download the pdf and fill out the information for an illuminating look at your biz.
Dec
Holding together a team in any department is a challenge. You have different personas on a team from your “team players” to “climbers” and your “paycheck workers.” Each of these personas can be driven by different incentives to be more productive and purposefully engaged. The importance of holding together any team can’t be understated as […]
Sep
I’ve heard a lot of buzz about Art Resin, how much fun it is to work with, and the creativity that it can bring out in you. Cutting boards, river tables, tumblers, decorations, coasters, jewelry, I could go on. Plus, I like to be artistic but I also like to make utilitarian things – things […]
Feb
Scottsdale, AZ, October 2018 Ipro Tech agree to terms with Ian Faith to come in as their Director of Marketing and build out their marketing department that until that time was unsophisticated and basically ran events. Ipro were looking for someone with a broad set of skills who could build from the ground up a […]
Mar
Ian Faith of GCG joins B2B Marketing Exchange President, Andrew Gaffney
Oct
As the marketing lead for AFS Technologies, Ian Faith as Snr. VP of Global Marketing helped AFS position itself for a new round of significant equity investment.
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