Author Archives: Editorial team

iCoat Products Case Study

iCoat Products OTT Service

Business Analyst and eCommerce Experience.  iCoat Products Case Study Published/Updated April 2021   Problem iCoat Products a manufacturer and retail of decorative concrete and epoxy products had found its business in a state of stagnation. Years of selling to the same accounts with little growth saw the company getting by but not getting ahead. Their website and […]

How to Elude the Pitfalls of Working on Contingency, Partnering, or on a Promise.

Bookkeeping

So you have been asked by a friend about working on contingency. These friends, acquaintances, or business owners want to work on building a business on contingency, meaning you are doing all this based on promises being made and you will only get paid when you generate income or reach certain milestones like landing new […]

AIDA – Hierarchy of Effects Model

AIDA

You have to use these advertising secrets. One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From […]

The Chemistry of People and Teams that Lead to Business Success

Team Chemistry of Business Success

Chemistry of Business Success – Holding together a team in any department is a challenge. You have different personas on a team from your “team players” to “climbers” and your “paycheck workers.” Each of these personas can be driven by different incentives to be more productive and purposefully engaged. The importance of holding together any […]

Top 10 Things I Learned My First Time Using Art Resin Epoxy

Art Resin Molds

I’ve heard a lot of buzz about Art Resin Epoxy, how much fun it is to work with, and the creativity that it can bring out in you. Cutting boards, river tables, tumblers, decorations, coasters, jewelry, I could go on. Plus, I like to be artistic but I also like to make utilitarian things – […]

Ian Faith Builds Ipro Tech Marketing Team

Scottsdale, AZ, October 2018. Ipro Tech agrees to terms with Ian Faith to come in as their Director of Marketing and build out their marketing department that until that time was unsophisticated and basically ran events. Ipro were looking for someone with a broad set of skills who could build from the ground up a […]