Author Archives: Editorial team

How to Start a Meaningful Business in Your Community

We are open

Business is a community. While more and more entrepreneurs are focusing on the global market than ever before, there are some legitimate benefits to starting a business in your local community. For one, it’s a way for you to contribute to the local economy, as new businesses increase the dollar value of whatever city and […]

iCoat Products Case Study

iCoat Products OTT Service

Business Analyst and eCommerce Experience.  iCoat Products Case Study Published/Updated April 2021   Problem iCoat Products a manufacturer and retail of decorative concrete and epoxy products had found its business in a state of stagnation. Years of selling to the same accounts with little growth saw the company getting by but not getting ahead. Their website and […]

How to Elude the Pitfalls of Working on Contingency, Partnering, or on a Promise.

Bookkeeping

So you have been asked by a friend about working on contingency. These friends, acquaintances, or business owners want to work on building a business on contingency, meaning you are doing all this based on promises being made and you will only get paid when you generate income or reach certain milestones like landing new […]

AIDA – Hierarchy of Effects Model

AIDA

You have to use these advertising secrets. One of the simplest but most effective rules for marketing and advertising creatives that I have found over years attracting prospects is AIDA. I remember reading about it in school and it hit me as so intuitive and I immediately adopted it into everything that I do. From […]