How to Read Your Google Analytics Reports and Grow Your Business
What are your Google Analytics reports telling you about your business website?
You can take the data at face value, but that is not going to tell you much, even if you had a bump in visitors, where did they come from? What did they do when they landed on your site? This is especially important if you are spending money advertising to get that traffic.
The magic of Google Analytics is that it can tell you a lot about what’s working and what is missing and it can save you a lot of money over time.
For example, a client of ours was advertising on a lot of different outlets before hiring the GCG team. Once we got access to their google analytics account we helped them figure out where the valuable traffic was coming from and amplified that and reduced and shut off traffic that was not converting. It drove up their ROI on digital advertising. We also added custom codes to their physical mailers so we could get an understanding of their effectiveness.
Every page on your website should be there for a purpose. If it is a content marketing blog, is anyone reading it? If it is a store, how are visitors finding you? When visitors land on your site, are they searching for things? Are they finding them? It is all about how you read your Google Analytics reports.
This is just a sample of the insights that you can draw from your google analytics. If you are looking for help growing your business and streamlining the digital assets you count on, give GCG a call on (877) 855-6755 and we can set up a time to work with you to get clarity and understanding that will help you make data-driven decisions.