Monthly Archives: June 2021

You have something to sell, I’ll get you customers.

Fundamentally, this is what every marketeer in essence should say to their client “You have something to sell, I’ll get you customers.” Marketing cannot afford to come up empty and not deliver results, and that means money in the bank.  Here is how we back up this statement for our clients and hold ourselves accountable. […]

Will Pimptronot’s  “Double Face Salvator Mundi,” Become The Most Expensive NFT Painting in The World, As He Donates 99% of Profits to Helping the Homeless in NYC?

Will Pimptronot’s  “Double Face Salvator Mundi,” Become The Most Expensive NFT Painting in The World, As He Donates 99% of Profits to Helping the Homeless in NYC?  New York City, June 28th, 2021. Will Pimptronot’s “Double Face Salvator Mundi,” become the Most Expensive NFT Painting in the World, as he donates 99% of profits to helping the homeless […]

How to Read Your Google Analytics Reports and Grow Your Business

How to Read Your Google Analytics Reports and Grow Your Business What are your Google Analytics reports telling you about your business website? You can take the data at face value, but that is not going to tell you much, even if you had a bump in visitors, where did they come from? What did […]

He is correct: Coinbase co-founder Fred Ehrsam said 90% of NFTs would be worthless in three to five years.

When Coinbase co-founder Fred Ehrsam said in an interview with Bloomberg TV on Wednesday that 90% of NFTs would eventually be worthless, “I would back him up and say he is correct,” noted Ian Faith of GCG. “But this isn’t because the concept of NFTs are the issue it is because of the following 5 things.” Business fundamentals. […]

The Solution When “Price” is Your Sales Pain Point.

How do you differentiate your products and services offerings from the competition to protect your prices?  Several factors can appeal to customers over pure price. Brand equity, trust, positive reviews, and associated value-added services. Have you clearly defined your value proposition? Sales and marketing alignment needs to have done their job in advance. Your website […]

When “Price” is Your Sales Pain Point – You Need Solutions.

There are very few businesses where price does not become an issue. In every industry there is a lot of competition, ultimately that is going to cause price pressures. When you review your annual P&L, increasing profits by a few percentage points is going to have a positive impact on your bottom line. Plus the […]

How NFTs will Reshape a New Music Business.

Every day we hear more about how NFTs will change industries. Guess what? They already are, it is true! Every day we hear more about how NFTs will change industries. Guess what? They already are, it is true! I have been an executive in the music and entertainment business now for over 36 years, I […]