Phoenix, AZ, June 15th, 2020. Global Creative Group, Inc, a digital content marketing agency proudly announces the launch of the iCoat Products Countertop Training OTT channel. This portal allows users to take training on any device they want in any location with a simple internet connection. https://icoatcountertopproducts.vhx.tv/ OTT channels are the future of content engagement and GCG is a leading firm creating, managing, and marketing them for clients globally.
iCoat serves tradesmen and handymen across the USA who want to be trained for work with fabricated concrete countertops. According to the industry’s biggest trade show organization “World of Concrete” https://www.worldofconcrete.com/ the industry is in rapid growth mode. iCoat is seeing unprecedented demand for work with its installers reporting six-figure incomes and distributors with multi-million dollar accounts. With all the flux in business due to Covid19, people are reassessing their future and looking for what’s next for them.
Tim Phelps, owner of iCoat Products has been serving the industry for decades confirmed the growth in business with fabricated concrete and epoxy products for home improvement and the benefits for commercial use. “Just having access to the product isn’t enough, you need to be trained so that you are going to be able to do a job right and get paid without question every time,” Phelps said.
iCoat has emerged as the leader in commercial and residential decorative concrete countertop technology that can go directly over Formica, Laminate, Tile, Wood, or a new countertop concrete build. iCoat not only invented the concrete resurfacing technology for countertops back in 2004 but has continually improved it as advances in concrete additives and colorants have become commercially available.
iCoat’s “Renown” Countertop System is impressive with its resemblance to expensive Stone and Granite. “Every time our distributors and installers exhibit at a Trade Show with our countertop samples lines form three to four deep to get a glance of artistic beauty.” Said Phelps. iCoat Products technology meets LEED Platinum standards. It also meets all health code standards for food prep areas due to the impervious topcoats used. This means no bacteria will be embedded in the counters like what happens with real stone.
The implementation of the countertop training OTT channel with regular technique update videos from Tim and other great craftsmen will give distributors and installers and the ability to add to their skill set with new styles and techniques as well as industry-leading color options unique to iCoat. These updates will be an important tool for the iCoat family of installers and those looking for a company to support them in their venture int this industry.